Tom's Take
Here's to a great start at Yapta!
Since we released our Beta product on May 22nd, we've had thousands of
travelers tell us how much they love using Yapta to plan their travel
and to get the best deal on airfare. In fact, due to the rapid
groundswell of support, TIME.com (the online version of TIME Magazine)
recently named Yapta one of the "50 Best Websites of 2007!"
It's obvious that finding the best deal on airfare is a pain-point that
most travelers are all too familiar with. Prices rise and fall almost
at random, making the ticket buying process very enigmatic,
time-consuming and often frustrating. Yapta is helping make travel
shopping easier by enabling people to pick the specific flights they
want and alerting them when prices drop. Fortunately, most airlines
have implemented pro-consumer policies that offer various forms of
price protection, which means you can buy your ticket early and with
confidence if you use Yapta to track prices.
Our mission is to assist your trip planning process by allowing you to
"tag" the itineraries you're interested in purchasing and alerting you
when the price drops, or -- if you have already purchased your ticket
-- when you're eligible for price protection from your airline.
However, during our Beta period, we realize that we're far from perfect
and that we still have a lot of improvements to make. We've listened to
your feedback
and suggestions and have made some changes that we think you'll like:
1. We've added trip-tagging capabilities to the AirTran and ATA
websites. We'll continue to add more airlines throughout the year --
including those that are conspicuously absent -- and eventually some
top international carriers.
2. We've incorporated more specific flight itinerary information
throughout the price tracking experience -- so your "My Trips" page now
reflects added details.
3. We've enabled you to forward tagged itineraries to friends, family
or colleagues so that you can let them know when you're coming.
We'll continue to listen to your suggestions and improve the Yapta experience -- so please keep the great
feedback
coming. Thank you for your continued support and keep tagging those trips!
co-founder and CEO



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